Brand & Identity
A working reference for the KeeperBox brand — logos, colors, gradients, typography, and tone. Click any color to copy its hex, or download logos directly for social media, press, and partner use.
01
Logos
Full wordmark logos are available as PNG. The open-box mark is available as SVG.
02
Brand Squiggle
A decorative, hand-drawn mark used sparingly behind hero sections and footers. Use in Highlight Pink (#F16885) at low opacity (5–10%) when layered behind content.
03
Color Palette
Brand colors. Click any swatch to copy its hex.
Primary scale
04
Gradients
Hero / Dark
linear-gradient(to right, #0B0D41, #F16885)Soft / Light
linear-gradient(to right, #CEDDFF, #FBE6F0)05
Typography
The KeeperBox web wordmark uses GeistSans for all UI and marketing copy.
The quick brown fox
Display · 48px / 600
The quick brown fox
H1 · 30px / 600
The quick brown fox
H2 · 24px / 600
The quick brown fox
Body · 16px / 400
The quick brown fox
Caption · 12px / 500
06
Brand Tags
Core themes that define the KeeperBox promise.
07
Ideal Customers
Who we picture when we write, design, and ship. Use these as a sanity check for marketing, copy, and product decisions.
Sarah · 33 · Mom of two
A busy working mom with two young kids in school and daycare. She loves capturing the little moments but feels overwhelmed by phone-camera rolls, fridge-art piles, and school-folder chaos. She wants something simple, beautiful, and trustworthy that just works.
- Age
- 30–40 (avg 33)
- Family
- 2 children, ages 4 & 6
- Lifestyle
- Working parent, busy household
- Tech comfort
- Phone-first, social-native (Instagram, TikTok)
- Values
- Simplicity, sentimentality, trust, time saved
- Frustrations
- Cluttered photo rolls, lost artwork, no system
- Discovers via
- School newsletters, mom groups, Instagram
- Buys when
- School starts, end-of-year, birthdays, holidays
Linda · 58 · Grandma & gift-giver
An empty-nester grandmother of three. She remembers the boxes of artwork her own kids left behind and loves the idea of helping her grandkids' parents preserve those moments — without adding more clutter. She buys KeeperBox as a meaningful gift at birthdays, holidays, and back-to-school.
- Age
- 55–70 (avg 58)
- Family
- 3 grandchildren, ages 2–9
- Lifestyle
- Semi-retired, active, gift-focused
- Tech comfort
- Comfortable on Facebook & email, light app user
- Values
- Family legacy, thoughtful gifts, tangible keepsakes
- Frustrations
- Generic gifts, screens-only memories, distance from grandkids
- Discovers via
- Facebook, friends, church groups, gift guides
- Buys when
- Birthdays, holidays, Mother's Day, new-baby gifts
08
Tone & Voice
Warm & parent-first
Write like you're talking to a busy parent at school pickup — not a marketer.
Simple over clever
Short sentences. Plain words. Skip jargon and tech-speak.
Calm & trustworthy
Children's memories are precious. Never use hype, urgency, or pressure language.
Hopeful, not nostalgic
Preserve the future joy of looking back — not the sadness of time passing.
Specific over generic
“This year's art folder” beats “all your memories.”
